Developed by the Japan National Tourism Organisation (JNTO) in Singapore, JAPAN by Japan is driven by JNTO’s passion to share the love of Japan with those in love with Japan.

From food to sightseeing, shopping to cultural activities, our site is tailor-made for travellers who have never been to Japan, and for those who can’t get enough of this fascinating country.

Explore Japan based on your interests, create wanderlists to inspire your next trip, and discover each city’s best-kept secrets through the eyes of Japanese locals. Stumbled upon something exciting during your travels? Share your love with other like-minded travellers.

To top it all off, new attractions are added every month so there’s always something new to uncover. So come on board and join us. Through JAPAN by Japan, you get to live and breathe Japan, wherever you may be.