"Tori no Ichi" ("Rooster Festival" which is held every November on the days of the rooster) is a fair where you visit the enshrined deities of the Ootori Shrine, appreciate the blessings of god, and pray for good fortune in the next year. This festival starts with the sound of "Ichiban-daiko (first drum)" being rung at midnight on the days of the rooster. It's held all day long, so you can come and watch at anytime during the day.
Let's go to Asakusa Tori no Ichi, an open-air market with tradition and formalities
The point of "Tori no Ichi" ("Rooster Festival": open-air fair which occurs on the days of the rooster in every November) is to visit the enshrined deities of the Ootori Shrine, appreciate the blessings of god, and pray for good fortune, receiving luck, money making, getting rid of bad luck, and success in business in the next year. This event starts at midnight, when the "Ichiban-daiko (first Drum)" is beaten on the days of the roosters. The fair lasts until the next midnight. When there are two or three days of the rooster in November, the second day is called "Ni no tori" (second rooster) and the third is called "San no tori" (third rooster).
There's a haiku written in the Edo period (1603-1868) saying, "Haru o matsu, koto no hajime ya, tori no ichi (Anticipating Spring. The beginning of it all. Year-end fairs.)". Written in November, it displays the increased excitement for the approaching New Year's day. Also, there are so many ukiyoe paintings left that depict this festival in the Edo period. These facts tell us that this event has been loved by the people since long ago as an annual event. So, why don't you come and take a look at this open-air fair with lots of tradition and formalities.