Imabari Towel Museum

Misaki Naka

Nov 9, 2017

Believe it or not, some of the most popular products from the Ehime prefecture are its towels. But they’re not just any ordinary towels, they’re towels from the city of Imabari. The world-famous Imabari towels have been produced for around 120 years, and have gained massive popularity for their soft texture and high quality.

In fact, there is even a museum dedicated to towels in Imabari! The Towel Museum not only showcases a mind-boggling variety of towels, but also presents them in artistic ways you never would have thought of before. Take a walk down the museum’s Cotton Road and learn how the towels are made, and be amazed by the giant sculptures made from local cotton.

At the end of your visit, you can take a short break at the restaurant and cafe before going to the annex facility where you can get towels customized with embroidered designs. Entry to the museum costs just 800 yen per adult, so why not stop by to check out the one-of-a-kind exhibits?

愛媛県で120年もの歴史をもつ「今治タオル」(imabari towel)。その柔らかい手触りと丁寧な作りから日本中にファンの多いブランドタオルです。そんな今治タオルを専門に取り扱うのが今治タオル美術館です。今治タオル美術館はただタオルを売っているのではなく、館内に入るとその芸術性にまず驚きます。タオルを色別に分けてカラフルに展示したり、コットンで作られたアイスクリームのオブジェなどが展示されているコットンロードも圧巻です。

また、レストランやカフェ、購入したタオルに刺繍を入れてくれる施設も併設してあります。入館料は大人800円。お気に入りのタオルを見つけに立ち寄ってみてはいかがでしょうか。

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