DISCOVER

JAPAN

Follow the map to explore the best
of what each region has to offer.

OR


Stock Busters

Niigata is an unlikely destination even for many seasoned Japan visitors, many thought of it as a snowy rice growing region, and r...

Read more

Niigata

went on an onsen trip up the mountains of Echigo Yuzawa of Niigata Prefecture with friends . The most magical moments of my many t...

Read more

GALA Yuzawa Snow Resort

fastest and closest snow you can see from tokyo! Only 45 mins away by shinkansen! Family orientated! Love this place so much, tota...

Read more

Takada Castle

If castles fascinate you, then Takada Castle (Takada-jo) in Joetsu, Niigata Prefecture, is well worth its 300 yen admission fee. ...

Read more

Gosen City Tulip Festival

Be greeted by the sight of 1.5 million tulips when you step into Gosen’s Sumoto region in Niigata Prefecture. Springtime in tulip ...

Read more

Tokamachi Kimono Festival

If you are a kimono enthusiast, Tokamachi is the place for you. Located in Niigata Prefecture, it is famous for high-end textiles ...

Read more

Sasagawa Flow

The Sasagawa Stream Beach in Murakami City of Niigata Prefecture was nominated as one of Japan’s scenic natural treasures (meishou...

Read more

Tarai-bune

If you visit Sado Island someday, you should definitely try riding on a “taraibune”, which are traditional fishing boats that rese...

Read more