There are impressive festivals held through four seasons for travellers to appreciate the unique seasonal rituals. From fireworks to snow festivals to Hanagasa festival – travel back in time when you experience some of the most iconic festivals around Akita, Aomori, Fukushima, Miyagi, Iwate, and Yamagata.

Feast your eyes and your social feed with dazzling paper lanterns, parade floats, fireworks, snow domes, and other rare celebrations you don’t want to miss.

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Regional Cuisine

The ‘Slow Food’ movement is Tohoku’s way of life. It can be traced all the way back to the region’s roots, long before it has found a name. You can tell the stories and histories of each prefecture by connecting the authenticity and freshness of their cuisine.

Discover Tohoku’s food treasures, yet to be discovered. But once you have savoured them, you’ll find that the regional cuisine have stronger flavours than other regions, passed down from generation to generation.

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Natural Wonders

It’s hard to visit a place without having a clear view to yourself these days. The beauty of exploring an overlooked region is it’s just you and the postcard-perfect landscape. 

Every season in Tohoku is filled with dramatic backdrops as the region is blessed with breathtaking views everywhere. Far removed from civilisation, but you’re right where you’re supposed to be – surrounded by the beauty of unspoilt nature.

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For those who truly want to experience the real Japan, Tohoku region is a good place to start. Despite progressive changes over the past centuries in Japan, Tohoku has retained a uniquely authentic feel by preserving its traditional way of life and culture.

With rich history that can be traced back to the 7th century, Tohoku is truly a hidden gem for those who appreciate a relaxed holiday in a pure and rustic environment. Each attraction has a story to tell, and every culture a special place in the community.

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Hot Springs

Tohoku is home to dozens of hot springs for serious travellers. Some might even refer them as the mother of all Onsen baths. Hot springs are nature’s gift to the region and can be found in rustic rural areas, so much so that they embody the culture of the place.

The area where Iwate, Miyagi, and Yamagata meet is full of such hot springs, some even dating back hundreds of years. Make sure you soak up the surreal experience with unobstructed views of breathtaking sceneries, where you can be one with Mother Nature.

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Traditional Handicrafts

Tohoku is also a treasure house of varied traditional craftworks such as Nanbu Tekki (iron cast utensils), Magewappa (antibacterial wood container), Nanbu Sakiori (textile), Kokeshi (wooden toy), to name a few.

Some of the fine traditional craftworks have been handed down through many generations of artisans with histories of over 1,000 years. Even the origin of newer crafts is dated back 400 years ago, where feudal lords encouraged locals to evolve their crafts as a means to an end.

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Fun Activities

Tohoku may be an ideal place for relaxation and pure serenity; it doesn’t mean you should turn your holiday into a dull one. From hiking to camping, fishing to picking fruits, skiing to snowboarding, crystal clear stream rafting to mountain trekking – it’s hard to run out of things to do in Tohoku.

While you’re at it, don’t forget to enjoy the amazing sights too. It’s easy to be charmed when you’re living in the stories poets always write about.

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