
Photo GallerySJ55 Reimagine
SNS Campaign
SJ55 Photo Gallery
As part of the SJ55 celebration to commemorate the 55th anniversary of Singapore-Japan relations, the SJ55 Reimagine SNS Campaign was held from 12 July to 11 August 2021. Participants shared their favourite spots of Singapore and Japan via social media. With many participants from both countries, about 1700 submissions were received. View the SJ55 Photo Gallery and you can find inspirations for your next visit when borders reopen. Taking this opportunity, we would also like to thank everyone who participated in the SJ55 Reimagine SNS Campaign!
The Japan Gallery showcases the top 5 prefectures that received the most submissions. Enjoy photos of each of these prefectures full of unique individual characteristics, which will have you feeling like you're experiencing Japan. Search #sg55jp on Instagram to see photos from other prefectures posted for the SNS campaign too!

The number one spot with the most submissions goes to Hokkaido. Posts featured the flower fields of Furano, Lake Toya, Lake Shikotsu, Mount Yotei, and other magnificent natural landmarks unique to Hokkaido. In Hokkaido, you can enjoy a plethora of activities such as skiing and snowboarding in its snowscapes. Having a taste of fresh fruits, vegetables, and seafood is also a must when you're at Hokkaido!
Learn more about Hokkaido
Tokyo, the capital of Japan, was the next most popular prefecture garnering the second most number of shares. Among the mentioned spots, the most popular were the Tokyo Tower and Tokyo Sky Tree, which both are known as the icons of Tokyo. There were also lots of photos related to the Tokyo Olympics held this year. Check out the latest images of the ever-changing metropolis of Tokyo!
Learn more about Tokyo
The third most featured prefecture was Kyoto, an ancient city with a rich historical heritage. Many of the photos were of sceneries that have remained unchanged since ancient times – from the Fushimi Inari-taisha Shrine famous for its Senbon Torii gate to people dressed in kimonos walking down the streets of the Kiyomizu-dera Temple. You can also find photos of brightly coloured cherry blossoms in full bloom in a traditional cityscape, as well as sceneries of autumn foliage. Browse through to appreciate the beauty of Kyoto from season to season.
Learn more about Kyoto
The fourth most shared prefecture was Osaka, the largest city in western Japan. Most of the photos were related to food. Often referred to as "the nation's kitchen," Osaka attracts visitors with its incredible food culture. Check out the photos of takoyaki, okonomiyaki, and more, and start planning what you'd like to eat the next time you visit!
Learn more about Osaka
The fifth on the list is Kochi Prefecture in Shikoku Region. The most popular snapshots were of Kochi's impressive mountains and pristine rivers flowing through its valleys. Kochi is known for its beautiful clear rivers, such as the Niyodo River and the Shimanto River, where you can also enjoy activities including canoeing and SUP (Stand Up Paddle) on. Take in the stunning and serene landscape of Kochi through this gallery!
Learn more about KochiThe Singapore Gallery showcases Singapore's most shared 5 spots, items in each of five categories: #fun, #foodie, #view, #explore, and #culture. To view more photos of Singapore shared for the SNS campaign, search #sg55sg on Instagram.
In the #Foodie category, we received many pictures of yummy-looking Singapore desserts! The second most shared item was local coffee, whereby photos show people enjoying their coffee break. In Singapore, coffee is also called kopi, and have their own unique coffee culture. Among many others, the next few popular items were Hokkien Mee, Bak Chor Mee, and chicken rice, which are also mouthwatering dishes easily found in Singapore's food scene.
Dessert Time (9 posts)
Coffee Break (7 posts)
Hokkien Mee (3 posts)
Bak Chor Mee (3 posts)
Chicken Rice (3 posts)
In the #Explore category, many shared pictures of Singapore's lovely, serene nature. Singapore is best known for its urban atmosphere, but if you travel a bit further away from the busy streets, you can enjoy the beauty of its nature in various areas with different perspectives. In addition to the common tourist spots, we recommend that you take trips to explore and enjoy the different facets of Singapore. The second most popular share in this category was that of architecture, followed by pictures of the townscape, animals, and the Merlion.
Nature (66 posts)
Architectures (48 posts)
Townscapes (50 posts)
Animals (18 posts)
Merlion (11 posts)
Many of the photos shared in the #View category were those of interesting traditional townscapes, illustrating Singapore's multicultural, multireligious heritage as Singapore is a country of several ethnic groups. The next most popular share was of the National Parks scattered across Singapore, followed by that of the Marina Bay Sands and Gardens by the Bay – two of Singapore's most popular tourist attractions. The fifth most popular post was of the sunset scenery in Singapore.
Traditional Townscapes (30 posts)
National Parks (22 posts)
Marina Bay Sands (21 posts)
Gardens by the Bay (20 posts)
Sunset (17 posts)
Number 1 spot of the #Culture category went to local food culture, showing Singapore's love for its food culture. Singapore is a multicultural country and society, so you can enjoy a multitude of delicious authentic dishes from different countries. The next most popular share were posts related to its multicultural elements, traditional architecture, and celebration of Singapore's National Day. The fifth most popular was photos of Singapore's unique Peranakan culture.
Food Culture (9 posts)
Multiculture (8 posts)
Traditional Architectures (8 posts)
National Day Celebration (8 posts)
Peranakan Culture (5 posts)
Most shared content for the #Fun category was those of the National Parks of Singapore. In Singapore, there are many well-maintained national parks dotted across the country as a venue for locals to be close to and enjoy nature while rigorously preserving its local biodiversity. The second most popular share was of Merlion Park, the iconic, must-visit spot of Singapore. The third most popular was those of its sunset views. The orange hues of the setting sun against the vast tropical sky have a distinctive beauty, different from what can be found in Japan. Gardens by the Bay and the local beaches were tied at fourth place.