JAPAN by Japan​

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Planning a Trip to Japan?

Share your travel photos with us by hashtagging your images with #visitjapanjp

My Favorites

Using the AR, take a photo of your favourite place in Singapore with Nebuta and post it on your Instagram to win a special prize!

Giveaway Prize Header Giveaway Prize Header

Flash your “AR NEBUTA” photo posted on your Instagram to the staff at the JAPAN RAIL CAFE​ to receive exclusive merchandise for the first 1,000 participants.

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Contest Prize Header Contest Prize Header

Prizes for Winning Artworks

ANA Prize Header

Economy Class Return Tickets to Japan (1 pair)

*excluding airport taxes, fuel surcharges and any other fees (winner to pay )

Travel period: 1 October 2022 till 30 June 2023 [based on departure date from Singapore].
Embargo Dates: 23 December 2022 - 03 January 2023, 21 January 2023 - 25 January 2023, 28 April 2023 – 01 May 2023.

The travel terms & conditions

ANA Tote Bag (10 winners)

Shikoku Prize Header

Prizes from the four prefectures of Shikoku

  • tokushima_prize

    2 Indigo-dyed handkerchieves / Chopsticks

  • kagawa_prize

    Marugame Uchiwa / Sanukite Charm

  • ehime_prize

    Imabari towel / Tobe ware bowl

  • kochi_prize

    Naruko clappers / Bamboo coasters

How to Photo AR "NEBUTA"

  • step1

    Go to the location in Singapore where you would like to take a photo with AR NEBUTA

  • step2

    To use the AR, click on the link or scan the QR and you will be directed to the AR system

  • step3

    Follow the steps shown, be creative, and snap a photo!


How to Participate

  • Follow our official Instagram account @visitjapansg
  • Upload your AR NEBUTA photo(s) on your Instagram account with two required hashtags: #jbyjfestival and #japanrailcafe. Also, remember to set your Instagram account for public viewing so our system can pick up and display your uploaded photos.
  • Check out the photo gallery below to see if your photo(s) has been successfully registered. It might take a few hours for photos to be reflected. Post as many as you can to increase your chances of winning the prizes!

Campaign Terms and Conditions

Japan National Tourism Organization Singapore Office (hereafter referred to as Organizer) invites you to take part in JAPAN by Japan's "Nebuta AR Campaign" (hereafter referred to as "Contest") of the Ignite the Passion, Festivals in Japan campaign (hereafter referred to as "Campaign").

The Organizer reserves the right to cancel or amend the Campaign (inclusive of Contest) and the terms and conditions of this Campaign ("Terms and Conditions") at any time without prior notice. Any changes will be posted on the website.

Campaign Terms and Conditions


The Contest is open only to residents of Singapore and is at least 21 years old ("Participant"). Employees and immediate families of the Organizer, its affiliates, subsidiaries, suppliers, and advertising and media agencies associated with this are not eligible to participate.

Corporations or other entities are not eligible to participate in this Contest. Only individual Participants are eligible to participate.

If the Participant is deemed to have undertaken fraudulent activities and/or other activities harmful to this Contest, the Organizer, the entry process and/or the relevant website, the Organizer reserves the right to disqualify and remove the Participant from the Photo Contest without any prior notice.

Contest Rules

The Contest is from 1 – 30 September 2022 (hereafter referred to as Contest Period).

By participating in the Contest, Participants are deemed to have fully read, understood, and agreed to be bound by the Terms and Conditions of the Contest.

How to Access the AR Nebuta Filter

  • During the Contest Period, Participants must pick a location in Singapore to use as a backdrop for the AR Nebuta filter.
  • Go to the campaign website and scan the QR code, which will redirect to the AR Nebuta filter.
  • Follow the prompts on the webpage and take a photo, then save it on your device.

Hence, a submitted entry ("Entry") via Instagram is an original photo of the Participant using the AR Nebuta filter.

Each Participant can join and participate in the Contest by submitting multiple Entries via their Instagram through the following steps:

  • Launch Instagram, follow our official Instagram account @visitjapansg.
  • Upload a photo showing any location in Singapore and the AR Nebuta filter. Participants can be creative in using the AR Nebuta filter as much as they like. The filter can be adjusted in size by zooming it in or out.
  • Include the hashtag #jbyjfestival and #japanrailcafe before posting. Do not forget to set your Instagram account to public, so our system can detect your uploaded photo and display it in our gallery of entries.
  • Check the Contest's gallery page to see if your photo/s has(have) been detected successfully.

Any Entry is deemed void if the Organizer determines that an entry is not original or if an entry is illegible, incomplete, altered, counterfeit, produced in error or obtained through fraud or theft or duplicated even if the Entry was made during the Contest Period. Only Entries posted during the Contest Period are eligible to participate and be considered for the Contest.

Participants are required to set their Instagram to 'public' to enable the Organizer to view their submissions.

Participants can submit multiple entries with the condition that each Entry is an original and not a duplicate of a previously submitted entry.

Please note that it may take time for the photo(s) to be reflected on the Campaign website.

All individual Entries must be the Participant's original work and must not have been published elsewhere and/or have won a prize in any other competition, including a photography competition. The Participant warrants that the photo(s) submitted for this Contest is(are) their work and that they own the copyright for it(them).

It is the responsibility of each Participant to ensure that any photo submitted has been taken and written with the permission of any parties involved with the subject.

Copyright of all photos submitted in this Contest and Campaign remains with the respective Participant. However, in consideration of the photos and short stories being provided for the Campaign, each Participant grants a worldwide, irrevocable, perpetual license to the Organizer to feature any or all the submitted photos and short stories in any of their publications, including the Organizer's websites, and/or in any promotional material connected to this Campaign.

By joining and participating in the Contest, the Participant agrees to all reasonable media publicity relating to the Campaign and event, including being featured on social media as determined by the Organizer's sole discretion.

The Organizer does not accept any liability for the publication of any unlawfully reproduced images.

All results and decisions made by the Organizer in relation to the Contest are final. The Organizer will not enter into any correspondence regarding the results.

The Organizer reserves the right to pursue legal action against any individual, and any Participant believed to have undertaken any fraudulent activities or any other activities harmful to this Contest and/or the Organizer, the entry process or the relevant website.

Participants acknowledge and accept that there is no intention to create any legal relations between the Organizer and Participants of this Contest, which is a promotional event.

Participants who enter this Contest hereby waive any legal rights, if any, to enforce against the Organizer, its agents or employees in relation thereto.

If for any reason this Contest is not capable of running as planned due to computer viruses, bugs, worms (malware), trojan horses, denial of service attacks, hacking, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Organizer that corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, the Organizer reserves the right, at its sole discretion, to disqualify any individual and any Participant who tamper with the entry process, and/or cancel, terminate, modify, or suspend this Share-your-story Contest.

Selection and Judging Criteria

The Organizer will pick out 15 Winners of this Contest. The Winners will be categorized as follows:

  • One Grand Prize Winner,
  • 10 Runner-up Prize Winners, and
  • Shikoku Prize Winner

The selection and judging process and panel are solely at the discretion of the Organizer.


The Winners will be notified via Instagram Direct Message by the Campaign Office and given instructions on how to claim their prize.

The Winners will receive one of the following prizes according to the category each winner has won:

  • Prize 1: One pair (2 pax) of an economy class return ticket to Japan
  • Prize 2: Exclusive ANA Tote Bag (10 Winners)
  • Special Shikoku Prize

All Winners must present verifiable identification to redeem their prize. The Organizer reserves the right to disqualify any winners who fail to comply.

Winners can only win a prize once. (i.e., The Grand Prize Winner will no longer be eligible to win the special prize.)

All Prizes are non-transferable, non-exchangeable and non-refundable by cash.

ANA Tickets Terms of Use

Sectors: Singapore to Tokyo (Haneda/Narita)

Class: Economy Class

  • Ticket is not exchangeable for cash, non-transferable, non-endorsable, non-reroutable and non-refundable under any circumstances.
  • The Winner and travel companion must depart and return on the same date and flight.
  • Ticket is not applicable on code-share flights.
  • Seats are subject to availability in designated booking class.
  • Booking Class: L [Ticket must be booked in designated booking class].
  • Ticket is eligible for AMC mileage accrual but not eligible for upgrading using mileage.
  • Ticket is excluding applicable taxes and surcharges. Applicable taxes and surcharges to be paid fully by the Winner.
  • Ticket is valid until the flight date shown. Date and/or Name change is not permitted once it has been finalised.
  • Travel period: 1 October 2022 – 30 June 2023 (based on departure date from Singapore).
  • Embargo Dates: 23 December 2022 – 3 January 2023, 21 January 2023 - 25 January 2023, 28 April 2023 – 01 May 2023.
  • Ticket is valid for one month from date of departure from Singapore.
  • Applicable International Flights: NH801/NH802/NH841/NH842/NH843/NH844. Flight schedules subject to change without prior notice.
  • Booking must be made at least two (2) weeks before departure from Singapore for travel on or before 16 June 2023 (based on departure date from Singapore).
  • Prize not claimed after 16 June 2023 shall be forfeited. No extension of validity under any circumstances is allowed.

Use of Personal Information

Any collection, use, and disclosure of the Participants' data will be strictly in accordance with the Organizer's Privacy Policy, a copy of which may be obtained from https://japanbyjapan.com/privacy-policy. By agreeing to participate in this Contest, Participants signify that they have fully read, understood, and agreed to be bound by these Terms and Conditions, the Organizer's conditions of use on the website, and the Organizer's Privacy Policy.


The Organizer is not liable for any claims, losses, damages, injuries, and expenses suffered, sustained or incurred (including, but not limited to, indirect, consequential loss, including death), including costs incurred due to unforeseen circumstances as a result of, or arising out of, or in any way connected with this Campaign and Contest.

The Organizer is not liable for network connection expenses caused by system errors or failures in the campaign website. Participants will shoulder any fees incurred during gameplay (i.e., internet connection).

AR Application Terms of Use

The terms and conditions set forth in this AR application Terms of Use (hereinafter referred to as this "Terms of Use") shall apply to customers who use “AR Application” (hereinafter referred to as this "Service") in the AR campaign (hereinafter referred to as this "Campaign") sponsored by East Japan Railway Company (hereinafter referred to as the "JR EAST") and jointly conducted with KDDI Corporation and the Japan National Tourism Organization (JNTO) (the customer who use this Service in this Campaign is hereinafter referred to as the “User”). Please be sure to read this Terms of Use before use of this Service.

Article 1 (Application and Change of Terms of Use)

  • JR EAST provides this Service according to this Terms of Use.
  • The provisions on the use of this Service (including, but not limited to, the Terms of Use) stipulated by JR EAST for the smooth operation of this Service shall constitute a part of this Terms of Use.
  • The contract for the use of this Service shall be concluded when the User accepts this Terms of Use.
  • JR EAST may change this Terms of Use without any consent of the User by notifying the User in the prescribed manner. JR EAST shall publicize the modified Terms of Use and the effective time thereof in this Service or in any other appropriate manner, and the modified Terms of Use shall become effective upon the arrival of such effective time.

Article 2 (Purpose of Providing this Services and Terms of Use)

  • This Service aims to give the opportunity to experience AR content in this Campaign to the User.
  • The User may use this Service only when it is used by the User himself/herself.
  • JR EAST may change, interrupt, suspend or terminate this Service without prior notice to the User and for any other reason whatsoever.
  • The AR content of this Service may become unavailable due to upgrading or modification of this Service.
  • In order to prevent unexpected accidents such as collisions with third parties during the use of this Service, the User shall pay sufficient attention to the safety of the surrounding area when using this Service. JR EAST shall not be liable in any way in the event of an accident during the use of this Service unless such accident is attributable to JR EAST.

Article 3 (Acquisition of location information)

KDDI Corporation obtains location data of the User in this Service through the GPS function of the User’s device which the User uses in this Campaign.

Article 4 (Usage Fees, etc.)

AR content on this Service is available free of charge. However, if a separate communication charge for using this Service is incurred, the User shall bear such charge. In addition, the device used by the User shall be prepared at the customer's own responsibility and expense, and JR EAST shall not compensate for any communication failure due to a defective communication environment.

Article 5 (Disclaimer)

  • The User shall agree in advance that JR EAST shall not guarantee the accuracy, convenience, usefulness, or completeness of this Service.
  • JR EAST shall not warrant, express or implied, to the User that the operation or function of this Service is not defective, that this Service is suitable for the intended use, that this Service is commercially viable or reliable, or that the infringement of the rights of a third party does not exist, or otherwise.
  • JR EAST shall not be obliged to provide the User with any other services, such as technical support, maintenance, debugging, upgrading, etc., relating to this Service.

Article 6 (Compliance Rules)

The User shall not use this Service in any of the following ways:

  • Impeding the operation of this Service or conduct similar thereto;
  • Using this Service for commercial purposes;
  • Reproducing or adapting all or part of this Service;
  • Publicly transmitting, distributing, transferring, renting, sublicensing all or part of this Service, or otherwise using for value or free of charge;
  • In addition to the preceding paragraphs, engaging in any act that infringes or is likely to infringe the rights of JR EAST, other rights holders and third parties with respect to this Service;
  • Modifying this Service or making reverse engineering (primarily referring to analyzing the content of the software and converting it into a human readable form), decompiling, disassembling, or any other similar action;
  • Have a third party perform any of the acts prohibited under the preceding paragraphs;
  • Conducting criminal acts, acts linked to criminal acts, or acts linked to or threatened to the activities of anti-social forces and related organizations; or
  • Any other conduct that JR EAST determines to be inappropriate.

Article 7 (Reservation of Intellectual Property Rights)

The copyrights, trademark rights, design rights, and other intellectual property rights related to the texts, images, photographs, sounds, movies, and other information provided in this Service shall belong to JR EAST, KDDI Corporation or any other third parties who have legitimate rights.

Article 8 (Purpose of Use of Cookie and Notes)

  • This Service uses the technique called Cookie for the following purposes.
    • To save the history of the content accessed by the User in the browser;
    • To determine the status of the User’s consent to the Terms of Use; or
    • For measuring and analyzing the use of this Service.
  • When the User accesses content that issues Cookie, Cookie is recorded on the User's device, but the information recorded does not include any information that can identify the User. The User may also refuse to receive Cookie by changing the browser settings. However, in that case, some functions of this Service may not be available.

Article 9 (Termination of this Services)

  • JR EAST shall be entitled to terminate the use of this Service by the User without obtaining the prior consent of the User.
  • JR EAST may, without prior notice to the User, interrupt or suspend the provision of contents in this Service due to maintenance, system recovery, force majeure such as power failure or natural disaster, or for any other unavoidable reason.
  • JR EAST shall be entitled to suspend the provision of this Service to the User if the User violates this Terms of Use.

Article 10 (Governing Law and Jurisdiction)

This Terms of Use shall be governed by the laws of Singapore, and any dispute relating to this Terms of Use shall be settled in the court of Singapore as the exclusive jurisdictional court of first instance.

Giveaway Terms and Conditions

There will be a giveaway of exclusive goods from JAPAN RAIL CAFE for the first 1,000 people who present their AR photo entries to JAPAN RAIL CAFE staff. Giveaway details are as follows:

  • Campaign period: 1–30 September 2022, 8pm SGT.
  • To qualify, photo(s) must be uploaded on Instagram with the following hashtags "#jbyjfestival" and "#japanrailcafe".​
  • Each person may submit multiple photo entries, but only 1 giveaway is redeemable per person.​
  • Giveaways will have to be redeemed at JAPAN RAIL CAFE upon showing the photo entry to the cafe staff.​
  • Giveaways may be given at random and are subject to availability while stocks last on a first-come-first-served basis.​
  • This campaign will end once all giveaways have been fully redeemed.​
  • Each public entry will qualify you for the main JNTO Content. Please visit https://japanbyjapan.com/japanfestival/ for more details.

JAPAN RAIL CAFE reserves the right to change these terms and conditions at any time without prior notice.​


If you have any enquiries regarding the Campaign and Contest, please get in touch with our Campaign Office via the email address below. The Campaign Office will get back to you as soon as possible.

Email: [email protected]

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