JAPAN by Japan​

Use the

Planning a Trip to Japan?

Share your travel photos with us by hashtagging your images with #visitjapanjp

My Favorites

The boisterous summer of Shikoku,
an island livened up by festival dances.

shikoku_map

Each region in Japan boasts a rich array of festivals that reflect the spirits of local people and the environments that surround them, but when it comes to vigorous dancing, Shikoku owns the category. Known for their warm climate throughout the year, the people of Shikoku gather and dance to make the summer air even hotter! Through the never-ending beats of folk music and dynamic moves of traditional festive dances, you will find a new way of enjoying the heat.

Swept into the world of vibrant floats

sanuki_txt
  • The second Friday, Saturday and Sunday of October
  • Toyohama Town, Kagawa Prefecture
Festival List
sanuki_map
youtube_video

Origin and history of the Sanuki Toyohama Chosa Festival

The Sanuki Toyohama Chosa Festival is held on the second weekend of October every year in Toyohama Town, Kagawa Prefecture. The festival is known for its chosa, or floats that are decorated with ornament, gold-colored tassels, and decorative red pieces that waver through to create the top of the float. Other parts of western Japan are known for similar floats, but this festival features one of the larger and eye-catching ones.

As the procession travels down in the neighborhood, carriers and participants chant and shout in unison, creating a festive atmosphere for those carrying the floats and visitors alike. Taiko drums located on the floats add to the beat of the chants, invigorating the town with boisterous cheer and song. Join the locals as they celebrate the harvest of the autumn season before the upcoming winter months. Experience the true spirit of the locals, their connection with each other, and the abundant nature that surrounds them at this festival!

  • Origin and history IMG
  • Origin and history IMG
  • Origin and history IMG
  • Origin and history IMG

The intense energy of the Ushi-oni cow demons

ushi_oni_festival_txt
  • Every year from July 22 to 24
  • Uwajima City, Ehime Prefecture
  • Established in 1965
Festival List
ushi_oni_festival_map
youtube_video

Origin and history of the Uwajima Ushi-oni Festival

The Uwajima Ushi-oni Festival is held annually from July 22 to 24 in Uwajima City, Ehime Prefecture. The festival is known for its floats resembling the ushi-oni, or cow demon. Each float is measured around five to six meters long with a face of a demon, a long neck, and a body made of bamboo covered in cloth or plant bark. One of the largest Ushi-oni floats requires almost fifty strong adults to carry it, whereas children carry the smaller, lighter Ushi-oni floats.

While people in yukata participate in the Uwajima Odori, similar to the Japanese traditional Bon festival dance, others dance to the rock song "Gaiya on the Road" in the main street. When night falls, visitors can also enjoy the fireworks that light up the sky in colorful sparkles over the bay. The majestic Ushi-oni, the music, the dancing, and the fireworks create the perfect three-day festival that locals and visitors alike can enjoy. All these elements combined create the perfect and quintessential Uwajima summer experience.

  • Origin and history IMG
  • Origin and history IMG
  • Origin and history IMG
  • Origin and history IMG

Point Report by a Singaporean Participant

interesting_point interesting_point

Dynamic dancing to a swinging two-beat

awa_dance_festival_txt
  • Every year from August 12 to 15
  • Tokushima City, Tokushima Prefecture
  • Established 400 years ago
Festival List
awa_dance_festival_map
youtube_video

Origin and history of the Awa Odori Dance Festival

The Awa Odori Dance Festival in Tokushima Prefecture is considered one of Japan’s main summer festivals and the largest dance festival that attracts over a million visitors each year. The dance festival is known for its large crowds of visitors and dancers alike and its festive mood. Individual groups of dancers known as ren include both famous dancers as well as the public such as students!

While enjoying the spectacular dance sights the festival has to offer, you can also listen to traditional folk songs such as “Yoshikono.” The combination of traditional folk songs and choreographed dances by the local people creates a wonderful, scenic summer atmosphere. The locals work hard for the Awa Odori Dance Festival to come alive, and it is definitely an astounding event to experience.

  • Origin and history IMG
  • Origin and history IMG
  • Origin and history IMG
  • Origin and history IMG

Point Report by a Singaporean Participant

interesting_point interesting_point

Embrace the free-for-all style

yosakoi_festival_txt
  • Every year from August 9 to 12
  • Kochi City, Kochi Prefecture
  • Established in 1954
Festival List
yosakoi_map
youtube_video

Origin and history of the Yosakoi Festival

The Yosakoi Festival is held annually from August 9 to 12 in Kochi City, Kochi Prefecture. The festival is known for its “anything goes” attitude with only three basic rules: dance with naruko clappers, keep moving forward, and use at least a phrase from a folk song called "yosakoi-bushi." The exceptional variety of performances is what makes this parade enchanting.

In addition to local organizations and students, yosakoi performing groups from across the country participate. Each team showcases their distinctive styles with their own music and choreography, both ranging from traditional to more unconventional genres like funk. The fancy, colorful costumes unique to each team and ornately decorated music trucks brighten up the parade, making it an incredible mix of colors, sounds, and eye-catching visuals. Although its free-for-all style may not work in other cities, Kochi City fully embraces the wonderful visual form that the festival brings to summer.

  • Origin and history IMG
  • Origin and history IMG
  • Origin and history IMG
  • Origin and history IMG

Point Report by a Singaporean Participant

interesting_point interesting_point

Get advisory information regarding
COVID-19 situation in Japan

Go to Advisory Information website