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Photo Contest 14 July - 23 August

Soaking in Japan's essence can enrich the body, mind and soul, and help reveal your inner and outer beauty; looking at Japan's kawaii culture and items brightens your days too. Share with us photos of these kawaii-ness during your recent Japan trip(s) - and tag a friend or family member to whom you would like to recommend your kawaii moments to - for a chance to win amazing prizes, including a pair of air tickets and rail passes to bring along your tagged love one for your very own revitalising girl's trip.

Thank you all for your enthusiastic participation!

The result of this photo contest has been announced!!
Let's admire the gorgeous photos of the winners at the following Winners Gallery.

Missed our Girl's Trip LIVE session?

No worries! Click the link below and enjoy a beautifying trip to Japan! Featuring a virtual tour from the famous Oirase Gorge in Aomori Prefecture and Sakai Minato in Tottori Prefecture, and the award ceremony of the photo contest, plus a special appearance from Hello Kitty herself!

Watch Girl's Trip Live​


Grand Prize

  • Mt. Kirishima, Kagoshima Prefecture​ IG Name: mein_pix​

Runners-up Prizes

  • Nara Park, Nara Prefecture​​ IG Name: jiahuimuses​

  • Lake Toya, Hokkaido​​ IG Name: nicotinelly​

  • Fushimi Inari Shrine, Kyoto Prefecture​ IG Name: jacq1710

Special JR Prizes

  • Hosokawa Farm, Kagawa Prefecture​ IG Name: kesslyn_hyl

  • Fushimi Inari Shrine, Kyoto Prefecture​ IG Name: lkdcv

  • Furano Lavender Farm, Hokkaido​ IG Name: michelle_hx_tan

  • Bukkōji Temple, Kyoto Prefecture​ IG Name: dearbonjour

Get advisory information regarding COVID-19 situation in Japan

Go to Advisory Information website